A smart SaaS platform for flexible and automated transportation management.

Designed for modern transportation businesses, The platform simplifies processes, boosts efficiency, and ensures seamless communication between drivers and passengers.

Project

Inferenz

Duration

2 months

Package

Low Code

Services

Strategy
Branding
UX & UI Design
Research
Third-Party Integration
App
Web

The problem statement

Designed to meet the growing needs of transportation businesses looking for an efficient, flexible solution. The client sought a platform that would streamline their operations, enhance user experience, and simplify integration with third-party services. How might we create a digital solution that enables seamless interaction between drivers, passengers, and operators, providing easy access to all the tools and features needed for smooth, day-to-day operations in the transportation industry?

Our approach

It all starts with a conversation, and it always ends with a beautiful product

Get in touch

01
Strategy
In the initial phase, we immersed ourselves in understanding the transportation business model, target audience, industry benchmarks, and the overall delivery plan for the platform. Through collaborative discussions with the client, we identified that the best approach would be to build a comprehensive mobile app and web platform that addresses the specific needs of drivers, passengers, and operators. This strategy ensured we aligned with the client’s goals while focusing on scalability and user experience.
02
UX & Prototyping
Following in-depth research and stakeholder interviews, we started designing wireframes for the app and web platform. After creating a low-fidelity prototype, we conducted usability testing with additional users to ensure we were optimizing the user experience. This iterative process allowed us to refine the flow and design, ensuring we met the needs of all user groups while creating a seamless and intuitive interaction with the system.
03
UI & Branding
In this phase, we focused on translating the client’s vision into a visual design system that is both functional and aesthetically appealing. We developed clear and consistent brand guidelines, choosing a color palette and typography that resonated with the brand’s identity. These guidelines were then applied to the final UI design, ensuring that the look and feel were aligned with the user-friendly experience we aimed to deliver.
04
Development
Once the design was finalized, our development team kicked off the process of building the app and web platform. Over the course of 5 months, we focused on developing the core features, integrating third-party systems, and ensuring seamless functionality. After thorough testing and iteration, we successfully launched the V1 of the platform, which went live on schedule. The launch included both the driver and passenger apps, as well as the web portal, ensuring that all key stakeholders could benefit from the platform.
05
Marketing
We developed a roadmap for ongoing updates and feature enhancements to ensure continuous improvements for the platform. Our marketing strategy included a targeted rollout plan to generate awareness among transportation businesses and drivers. We also ensured that the technology was scalable and flexible, making it easy for the client to make future adjustments or hand over the code at any time for further development.